While Yahoo and WSJ were the only ones to publicly say that the web traffic generated by Tiger will substantially increase ad revenue for the quarter, it will undoubtedly help out many other online news agencies as well such as, MSN.com, CNN.com, Google.com and others. Could this create a “Tiger Effect” that could boost results for these companies in the fourth quarter of 2009? I think it just might and if so this could be a good time to enter into long positions in these companies as the market has taken a bit of a beating the last few sessions and pricing is a bit more attractive.

On a side note, Tiger lost his first endorsement – although Gatorade claims it was already planning to phase out the product, their timing is quite a coincidence.