I don’t really care about Tiger Woods’ personal life and think what he does is his own business. But apparently the hoopla surrounding the unfolding “transgressions” has proven extremely lucrative for news agencies, specifically Yahoo and The Wall Street Journal according to The Huffington Post. They claim that web traffic is exceeding what was experienced after Michael Jackson’s death.
While Yahoo and WSJ were the only ones to publicly say that the web traffic generated by Tiger will substantially increase ad revenue for the quarter, it will undoubtedly help out many other online news agencies as well such as, MSN.com, CNN.com, Google.com and others. Could this create a “Tiger Effect” that could boost results for these companies in the fourth quarter of 2009? I think it just might and if so this could be a good time to enter into long positions in these companies as the market has taken a bit of a beating the last few sessions and pricing is a bit more attractive.
On a side note, Tiger lost his first endorsement – although Gatorade claims it was already planning to phase out the product, their timing is quite a coincidence.
Same here. Tiger Woods messed up big time and so did many other high profile celebrities out there, who have done much worse. It’s time for people, especially the media to move on! Tiger Woods is human, get over it. He will continue to pay for his mistakes financially and emotionally for the rest of his life.