As part of Jeremy Schoemaker’s free shirt Friday shout-outs, he featured a company called Go Girl. The offer a product that lets women pee standing up, or as the company’s official statement says “It’s a female urination device (sometimes called a FUD) that allows you to urinate while standing up. It’s neat. It’s discreet. It’s hygienic.”

Upon reading more about the product, I have to say it is a very clever and obvious idea that is being marketed in a smart way. This is the first I have heard of the product and it appears to be in the early stage of growth as their corporate website does not list any news or PR prior to 2009. Go Girl is a great idea, with a great brand image and I think it could be going places in the very near future.