Chitika did an interesting experiment comparing the effectiveness of traffic coming from a Digg and that of mostly organic Google traffic. The results are what most everyone expected… Google traffic converts over three times as high of a CTR as Digg traffic. I was a little surprised to see that even the Google CTR is under 1% though, I have not run Chitika on any of my sites but that would be lower than any of the CTR’s I get from the ad networks I do use.

But consider for a moment that a Digg generates thousands and thousands of hits to a particular blog entry very quickly – the overall number of clicks received will surely outpace that of any generic Google traffic you would have received to that entry. So, while this data shows that in CTR terms a Digg is less effective than Google traffic, I think it is quite obvious that the power of a Digg is very evident both in how it will bring most servers to a crawl and the quick burst of revenue it can provide.

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